The Premium Brand in the Emerging Functional Mushroom & Adaptogenic Superfood Market
Rritual is a plant-based consumer wellness brand dedicated to creating simple, pure, yet effective plant-based health products that are mindfully designed to also facilitate the practice of daily self-care, so that the health of the whole body, mind & spirit is supported.
Backed by a leading team of experts across the CPG food & wellness space, Rritual has entered the market with their flagship collection of certified organic Mushroom and Adaptogen Elixir Mix powders, offering products in the top three need-state health categories: Lion’s Mane Focus, Reishi Relax, and Chaga Immune.
About Rritual Superfoods
Recent News Releases
Rritual Superfoods Product Line
Reishi Relax - Stress Support
Rich in triterpenes, polysaccharides, fatty acids and amino acids, Rritual’s reishi blend includes the Ashwagandha root to help body and mind combat anxiety. Long term use can also improve quality of sleep for restless minds.
Lion's Mane Focus - Brain Booster
This unique blend of lion’s mane mushroom and rhodiola root supports cognitive function and brain health, while also improving your body’s ability to manage stress.
Chaga Immune - Immune Booster
Bursting with bioactive polysaccharides, Rritual’s chaga blend combines the chaga mushroom with the Eleuthero root for optimal immune system benefits.
David Kerbel - CEO
30+ years of senior experience in retail, brokerage and CPG. Strong relationships with Walmart, Kroger, Costco, CVS, Walgreens, Safeway, Sprouts, Publix and more. Celsius’ (CELH) new distribution stemming from Kerbel’s direct efforts led to $36M in incremental sales in 2010 alone
Sarton Molnar-Fenton - VP Sales USA
Sarton started her career with Vitamin Water and has worked for large companies like Danone where she was a District Manager. She also worked for Nestle on the Tribe Hummus brand there she was instrumental in relaunching the brand, gaining category share, and working on product development partnerships with Trader Joes. Sarton also helped launch the Hydralyte brand in the US.
Peter Palarchio - CMO
Peter is a highly regarded brand specialist with over 10 years of marketing management experience and unforgettable live experiences. His career has spanned two respected agencies, television, broadcast and global hospitality companies - creating flagship destinations and events frequented by the city’s most respected and famous guests.
Scott Naccarrato - VP Sales Canada
Experienced sales professional with deep retail connections. Most recently with with Nutiva, where he assisted in pioneering the Organic MCT oil, healthy fats, and plantbased proteins categories. Scott has cultivated many relationships with major chain retailers. His data-oriented approach to sales has resulted in over +$100MM in sales and double digit YOY growth for all brands he has been a part of.
Warren Spence - COO & Director
25+ years in the food and beverage industry, including senior roles with brands such as Red Bull and Olivieri. Specializes in supply chain and operations systems. Appointed Head of Supply Chain for Nude Beverages in 2019.
David Lubotta - Co-Chairman
20+ years of successful entrepreneurial, corporate finance, innovation, and leadership experience. He is a partner at Merida Capital Partners, a leading Cannabis private equity group with 42 companies in its portfolio
Stacey Gillespie - Chief Product Formulator
25+ years of leadership in brand and product strategy for wellness companies such as MegaFood, Aura Cacia, and Gaia Herbs. Creator of multiple award-winning consumer health products..
Jessica Malach - VP Corp Development
15+ years leading growth strategies in the natural CPG sector in USA & Canada. Senior roles with Vega Marketing Team prior to $550M USD exit and Pinto Product Data & Personalization technology provider to USA retailers like Whole Foods, Kroger & Social Nature. Keynote speaker on consumer trends with CHFA; featured in Natural Foods Merchandiser, Whole Foods Magazine, Food in Canada, Strategy, Nosh/BevNET, & the Health & Wellness Retailer
Timeline & Catalysts
Product line development
Received USDA Organic Certification
Recognized as Winner at ECRM ‘Whole Body & Mind’ Program
R&D into ‘eye health’ and ‘beauty’ categories with various superfood adaptogens
Logistics partnerships and agreements
Initial distributor partnerships
Phase one product launch (Lion’s Mane, Chaga, & Reishi Adaptogen Elixirs)
Receive NPH approval for entrance into Canadian market