top of page
  • Atlas Salt at the feasibility stage (TSXV: SALT) and Compass Minerals (NYSE: CMP) are the only publicly traded salt companies in North America

  • Atlas Salt owns 100% of North America's premier undeveloped salt project, Great Atlantic

  • Great Atlantic is strategically located on the coat of Newfoundland, one of the worlds friendliest mining jurisdictions

  • NOW is the time for Atlas Salt to shine - multiple near term catalysts in a sector that has featured $5.3 billion (U.S) in acquisitions by private equity since 2020

  • As a low cost "disrupter" that would produce for decades operating like a "Salt Factory", Great Atlantic is uniquely positioned for success

  • Atlas President Rowland Howe is widely regarded as "Mr.Salt" - has the experience and know-how to maximize shareholder value



About Atlas Salt Inc

Atlas Salt is rapidly advancing its 100%-owned Great Atlantic Salt Project through Feasibility into potential production as an environmentally friendly state-of-the-art “Salt Factory” in western Newfoundland.

Located immediately beside important infrastructure including a deep water port, Great Atlantic is strategically positioned in the heart of the robust eastern North America road salt market that relies heavily on overseas imports to meet annual demand.

Recent Interviews

Recent News Releases

The Great Atlantic Salt Deposit

  • NI-43-101 independently verified Inferred resource of 908 million tonnes grading 96.9% salt using a 95% NaCl cut-off grade (North American de-icing standard) as per table below

  • Resource modelling based on previous drilling indicates a “tremendous continuity” of the salt resource with an average gross thickness of 200 m

  • Distance to the top of the salt formation varies from 190 m to 400 m, making Great Atlantic the shallowest deposit of all rock salt deposits in North America 

  • Great Atlantic and Compass Minerals’ Goderich mine (in operation since the 1950’s) share similar geological characteristics, though the mining depth at Goderich is 600 m under Lake Huron


Atlas Salt's Vision

  • Atlas Salt envisions an environmentally friendly, low-cost operation using the latest technologies in underground salt mining

  • This planned state-of-the-art “Salt Factory” would be a “disrupter”, the first new underground salt mine in North America in more than 20 years 

  • Preliminary development evaluations are now premised on accessing Great Atlantic via an inclined ramp as opposed to vertical shaft access, subject to final geotechnical assessments

  • Great Atlantic is a homogeneous resource and therefore carries limited geological and development risks – no metallurgical or chemical processing issues typical with traditional metal deposits

  • Simple physical processing – mine, crush, screen and load – in a very favorable jurisdiction that’s eager to push additional industrial development




Patrick Laracy, LL.B, P.Geo

CEO & Director

Mr. Laracy is the founder of the company and has leveraged over $100 million of high risk exploration expenditures through equity and joint venture financings. He is a member of the Professional Engineers and Geoscientists of Newfoundland and Labrador with over 30 years of industry experience in various technical and executive capacities.


Rowland Howe

President & Director

Mr. Howe is a chartered Engineer with an impressive background in the salt industry. He was Mine General Manager at Goderich in Ontario from 1995-2011 where he led the expansion of the operation to the largest and most productive salt mine in North America. Following this, he was Director of Strategic Projects for Compass Minerals (NYSE: CMP) through 2016. He is currently President of the Goderich Port Management Corporation.


Gillian Russell, CPA-CA


Ms. Russell has over two decades of accounting, audit and management experience including the roles of controller and manager in the private and public sectors. She holds a chartered professional accounting designation with the Institute of Chartered Accountants of Newfoundland and Labrador.


John Anderson


Mr. Anderson, the founder of multiple start-up companies and a director of Newfoundland-based New Found Gold (TSXV: NFG), has 25 years of successful corporate and financial capital market experience. He is currently President of Purplefish Capital Management Ltd., a private investment company focused on the resource sector. 


Fraser H.Edison


Fraser has experience in finance, construction, Oil and Gas, and transportation management .He is currently President and Chairman of the Board of Rutter Inc., Chairman of Newfoundland and Labrador Liquor Corporation, and member of the board and governance committee of  Newfoundland and Labrador Hydro.


F.Carson Noel, LL.B, B.Comm


Mr. Noel is a lawyer and business consultant with more than 20 years of experience with exchange listed companies from start-up through exploration and development. He is founding Director and Past President of the Ecuador-Canada Chamber of Commerce.

bottom of page